ONLINE MARKET-PLACES ARE BETTER FOR SALES.HERE’S WHY?

In the e-commerce space, there are very few products that are not sold online today. Be it grocery or a tv, it’s all there in the online selling space with consumers getting to pick from a number of options.The first step in online selling is, of course, deciding what you want to sell. Once you […]

WHY EMOTIONAL BRANDING IS IMPORTANT?

If you aren’t using emotional connections to build customer loyalty, you’re wasting time,according to new research. As a consumer, you’re probably more likely to buy something when you have an emotional tie to the product or service. So, entrepreneurs would be wise to ensure that their marketing strategy creates emotional bonds with their target market. So what […]