MARKETING VS ADVERTISING 101

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Entering a start-up without prior knowledge is a dangerous situation. With terms being thrown around us all the time, we tend to interchange them without actually knowing their meaning or relevance. In some cases, we may not even know the difference. Most commonly, we tend to believe that marketing and advertising are synonyms. Which leads to the inadvertent confusion when your target goals are not met despite all the “marketing/advertising” you do.

 

So what can you change? Know the difference!

 

marketing

 

“Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they want to get from your product or service.” 

[Source: http://smallbusiness.chron.com/difference-between-marketing-advertising-25047.html]

Marketing is a process that begins in the planning stages of the product. It involves recognizing patterns which may help increase your reach amongst your target audience.

For any start-up, the setting up is the most crucial stage. In this stage, we constantly plan and execute various solutions to various problems until one strikes a light. We decide on the customer base we wish to cater to and slowly research on the needs of this group. This recognition of target audience, finding ways to cater to their needs and planning on ways to engage these groups, are all that constitutes marketing. marketing should be important from the time a product is being developed until the time the product is sold off of the shelves.

 

advertising

 

Advertising is the process of making your product and service known to the marketplace. It is essentially spreading the word about what your company has to offer.

[Source: http://smallbusiness.chron.com/difference-between-marketing-advertising-25047.html]

While marketing involves deciding the image of the company that you wish to broadcast to your audience,  advertising helps spread this company image to the masses. Advertising is the one-way communication that a company or organization maintains with its potential customers, letting them know them know of the existence of your product.

Advertising can be done via various medium. Ads can be displayed on billboards or posts on social media which are then viewed by your followers. Visual ads on tv or youtube can help capture the attention of your potential customers and keep them aware of your product.

 

Marketing is a lengthy process that exists for the entire timeline of the product. Advertising is a branch of this process and other components include as public relations, sales and distribution strategies.

Think of it this way-Marketing is the syllabus and advertising, the most important chapter in it!

Be it emerging start-ups or a multi-chain organization, there is no easier way to reach out to your required audience than DaddysPocket. Here at DP, we customize campaigns for you based on the requirements that you provide. Find the audience you wish to reach and spread the word about your brand by utilizing the community strength of our automated platform.

Why wait? Get Sponsoring!

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