Daddyspocket Marketing Blog Posts

5 REASONS YOUR NEXT FOCUS SHOULD BE ON MARKET RESEARCH

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Businesses, be it start-ups or corporates, face scores of problems each day. Issues may be regarding pricing, packaging, customer relationships or maybe even satisfaction with the product. For all these issues, the easiest and most basic solution would be market research.

The very core of your company rests on market research, though you may not know it. You started your business as a solution to a problem you identified at the beginning. After studying existing solutions and learning improvements needed, you funded up your own unique solution to the problem. All because you did a little market research of your own.

1

With a little research, you could dig deep and find out why your ROI has been lower for the past month. With even more research, you can find out what steps to take so as to negate the losses you faced. Market research provides valuable information regarding your company and relationship with your customers.
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For anyone who runs a business knows the customer is always right! But we can all agree it is a little tiresome knowing what the customer wants when they don’t know it themselves. With the right amount of research in the right direction(Surveys maybe?), you can get one step closer to finding out what makes your customer happy!

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Based on results of studies or research you perform, you can know where your start-up stands in the long list of competition. With the equivalent amount of study, you can also know how you can reach the top of said list.

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You might be running multiple campaigns for various outcomes. You might also not be getting the expected growth in return. Marketing campaigns may fail, if not properly structured. Finding out where you went wrong is easy. Step out and ask your customers where your campaign was lacking. Check your analytics to know when your reach started dipping.
Based on the data that you get back, restructure your marketing campaign.

5

It’s true! Running a company is a gamble. It’s all about taking risks and making bold moves your competitor wouldn’t dream of. But to take such drastic steps, you need to gather all the courage you could possibly get. And that fuel for your step could come from learning the market around you. Learning the behavior of your customers, drawbacks that your product faces, improvements you can make-all these can be accumulated with some back-breaking research. With strong and proven research to back your marketing decisions, you can move forth and optimize your brand with the strategy you think is best.
DaddysPocket can help act as a bridge between your company and customers. Reach out to your targetted audience and get back valuable feedback from them. Whatever your need be, we can assure you will be satisfied with the customized campaign that we create for you!

MARKETING VS ADVERTISING 101

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Entering a start-up without prior knowledge is a dangerous situation. With terms being thrown around us all the time, we tend to interchange them without actually knowing their meaning or relevance. In some cases, we may not even know the difference. Most commonly, we tend to believe that marketing and advertising are synonyms. Which leads to the inadvertent confusion when your target goals are not met despite all the “marketing/advertising” you do.

 

So what can you change? Know the difference!

 

marketing

 

“Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they want to get from your product or service.” 

[Source: http://smallbusiness.chron.com/difference-between-marketing-advertising-25047.html]

Marketing is a process that begins in the planning stages of the product. It involves recognizing patterns which may help increase your reach amongst your target audience.

For any start-up, the setting up is the most crucial stage. In this stage, we constantly plan and execute various solutions to various problems until one strikes a light. We decide on the customer base we wish to cater to and slowly research on the needs of this group. This recognition of target audience, finding ways to cater to their needs and planning on ways to engage these groups, are all that constitutes marketing. marketing should be important from the time a product is being developed until the time the product is sold off of the shelves.

 

advertising

 

Advertising is the process of making your product and service known to the marketplace. It is essentially spreading the word about what your company has to offer.

[Source: http://smallbusiness.chron.com/difference-between-marketing-advertising-25047.html]

While marketing involves deciding the image of the company that you wish to broadcast to your audience,  advertising helps spread this company image to the masses. Advertising is the one-way communication that a company or organization maintains with its potential customers, letting them know them know of the existence of your product.

Advertising can be done via various medium. Ads can be displayed on billboards or posts on social media which are then viewed by your followers. Visual ads on tv or youtube can help capture the attention of your potential customers and keep them aware of your product.

 

Marketing is a lengthy process that exists for the entire timeline of the product. Advertising is a branch of this process and other components include as public relations, sales and distribution strategies.

Think of it this way-Marketing is the syllabus and advertising, the most important chapter in it!

Be it emerging start-ups or a multi-chain organization, there is no easier way to reach out to your required audience than DaddysPocket. Here at DP, we customize campaigns for you based on the requirements that you provide. Find the audience you wish to reach and spread the word about your brand by utilizing the community strength of our automated platform.

Why wait? Get Sponsoring!