DaddysPocket Posts

ONLINE MARKET-PLACES ARE BETTER FOR SALES.HERE’S WHY?

In the e-commerce space, there are very few products that are not sold online today. Be it grocery or a tv, it’s all there in the online selling space with consumers getting to pick from a number of options.The first step in online selling is, of course, deciding what you want to sell. Once you have zeroed in on the product or products, the real question needs an answer – Where do your target consumers shop?  

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So why sell on an online market-place?

  1. More Visibility, More sales

One of the major benefits of selling on marketplaces is that you list your products on the pre-prepared potential market. The chief draw of selling on marketplaces such as Amazon and eBay is the scale of their online presence. Citing an example, Amazon alone draws nearly 85 million unique monthly visitors. With the vast visibility that third-party marketplaces provide, the reach of your store increases exponentially.

  1. Larger Customer Base

The customer reach of online marketplaces know no limits. Spanning continents, the customer base of e-commerce’s are not limited to geographical regions. People logging in from any corner of the world can discover your product-Products they may not have discovered otherwise, or that they may have purchased from a competitor. If you can convince a customer to visit your virtual store, you are increasing the visibility of your store by a large margin. Satisfied customers often boast of the service they received from you, which in turn means more curious customers for you.

  1. Customer’s Trust and Credibility

While many visitors won’t trust your newly launched brand, selling on popular marketplaces will automatically create that trust on your product because of the trust on marketplaces. Customers depend on credible third-party marketplaces to ensure the products available on their platform are genuine and worth the sale. Showcasing your product on a credible third-party marketplace assures authenticity.

In the ever growing age of internet and social media, there is no better platform for increased visibility. With the customer base of the internet growing on a steep scale, the guaranteed visibility amongst customers is enough to encourage anyone to set up their product online.

A large customer base means more visibility. This visibility, in turn, can mean increasing the familiarity of your brand. That is exactly what DaddysPocket does. With our unique platform, we guarantee a reach of 300+ million youth over the region of India. Even the smallest investments can guarantee a larger customer reach for your brand! Brands are free to set preferences for the events they wish to sponsor, on the basis of which we will judiciously invest your money  for the marketing of your brand. In times where customer reach is crucial, there is no better opportunity than this. So don’t wait. Get sponsoring!

WHY EMOTIONAL BRANDING IS IMPORTANT?

If you aren’t using emotional connections to build customer loyalty, you’re wasting time,according to new research. As a consumer, you’re probably more likely to buy something when you have an emotional tie to the product or service.

So, entrepreneurs would be wise to ensure that their marketing strategy creates emotional bonds with their target market.

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So what is that emotional connection?

It has a lot to do with capturing hearts and minds — how you make customers feel when they buy from you. It’s usually more of an unconscious feeling than a conscious one — customers continue to buy because you fed their desire to feel secure, stand out from the crowd or come closer to being the people they want to be. You create customers loyal to your brand when you take away their fear of unsatisfactory service.

Giving customers a relatable scenario or emotion will invoke in them a closeness to your brand.

Citing the example of the well known ad run by Titan depicting a teacher’s farewell. For a giver of knowledge, the students present him the gift of time. Keeping it relatable, it tugs at the heartstrings without going emotionally overboard.  

How to brand emotion?

    1. Make customers your top priority.

    Entrepreneurs must determine their customers’ pain points and address them. The best way to find out what a customer thinks about a product or service is by asking.By asking questions, the entrepreneur will learn customers’ pain points and can develop solutions, demonstrating a level of caring. The process of problem-solving through listening may elevate the business in the consumers’ minds.

    1.  Tie your brand identity in emotional values

    Make your brand all about the customer. Seeing your company present relatable  scenarios will warm the customer’s heart.

    For instance, jewelry brand Tanishq’s latest ad depicts a dusky bride entering a second  marriage in the presence of her daughter. The ad speaks volumes on the subject of  second marriage, subtly and crisply, in precisely 90 seconds.

    1. Value your long-term customers more than short-term sales

    Entrepreneurs need to resist the urge to chase the sale and instead chase the  customer’s requirements. Giving priority to a long-standing customer on a difficult  request will make the customer appreciate your brand more.

    1. Providing an insight to an average Indian’s life

    Making your customers have a nostalgic flashback will ensure customers are familiar with your brand.

    Airtel’s “Har ek friend zaroori hota hai” was an instant hit amongst people of all age groups. Another campaign of the brand was – “Barriers break when people talk”, which was a beautiful portrayal of two children from different countries crossing the barbed wires of their nations’ boundary to play together .

     

    Entrepreneurs should leverage social media to develop their companies’ voice. A thoughtful social-media strategy can turn a company into more of a friend and less of a business.